Concept + Packaging

In the course, Graphic packaging project an exchange of Fika experiences with Japanese students at three schools was made. The idea was to create packaging and visual concept for Japanese senbei cookies and green tea in a Swedish market. 

 

We created the brand SAIKAI, which stands for "until next time". The hexagon shape stands for communication and balance, inspired by nature. Nature is also the inspiration for the pattern with mountains, winds blowing, rivers flowing and fields of tea and rice. The boxes serve as protection for the products as well as a serving tray. When empty you can fold the packaging into any shape you want.

 

Collaboration with Emma Waleij, Alma Lindström and Maja Ahlund.

Top 50 Packaging Designs of the Decade on The Dieline, 2020

Featured + Best of the Week at The Dieline, 2017

Featured + Best Rated at Packaging of the world, 2017

Exhibited at Tokyo Pack, Tokyo Japan, 2016