In the course Packaging Project, we were introduced to SCAs new cardboard Arcwise, to heighten its main feature, the round corners.


We created the brand Vildblom, translated to Wildflower. Like SCA, Vildblom creates products from commodities that the nature of Northern Sweden has to offer. This pesto is created out of classical Swedish weeds, dandelion, and nettle. Products that grow right around the corner. Both primary and secondary packaging are covered in illustrations of the two weeds. The secondary packaging has illustrations that go around and over all of the corners. The illustrations on the box also match with the ones on the primary packaging. On the box, we also tell a story of how the pesto is made from harvesting to the art of pestle.


Collaboration with Annica Olsson.