Concept + Packaging

PIDA Award 2017

The brief was to challenge the conventional packaging for a sustainable future.

The packaging concept contributes to sustainability partly through the reduction of plastic, but mainly through the story and packaging concept. The concept focuses on displaying and respecting product origin combined with packaging ques about the mining process, signaling our planet’s finite resources. 

The cut corner illustrates the mining process of permanently reducing rock salt from the mine. Inside the packaging, beneath the rock salt is another more in-depth display of the hollow that's left in the mine when salt is mined. To tie it together the mining process is also illustrated with a discrete pattern on the outside of the lid.


PIDA Packaging Impact Design Award 2017

Finalist + Winner of Highest Level of Shelf Impact